May 18, 2008
Nic Cho

Aliph Announces New Jawbone With NoiseAssassin Technology

The established market leader in noise eliminating Bluetooth headsets, Aliph has just launched its new Jawbone Bluetooth headset, which includes military-grade NoiseAssassin technology using patented Voice Activity Sensor (VAS) and proprietary Digital Signal Processing (DSP) algorithms, aiming to deliver 10 times better voice clarity over other Bluetooth headsets.

“In creating the new Jawbone we focused on improving our audio performance beyond the marketing leading noise solution that we already had, and elevating the design to a point where it would appeal to a broad range of consumers who would love to wear it,” said Hosain Rahman, CEO and co-founder of Aliph. “Jawbone provides amazing audio quality in a form factor that is a true lifestyle accessory – it’s a new and complete departure from the typical gadgetry of the Bluetooth category.”

Additional Information Of New Jawbone:

  • 50% smaller than the original Jawbone
  • Military-grade noise elimination technology
  • Eliminates up to 10x more noise energy than closest competitors
  • Supports over 4 hours of talk time or over 8 days of standby time
  • Faster processing eliminates unexpected noise bursts
  • Unmatched intelligibility – voices sound human, not robotic
  • Sophisticated dual microphone array reduces wind noise
  • Invisible touch controls
  • Three-dimensional texture on shield inspired by noise abatement surfaces
  • Premium materials including medical-grade plastic and fine leather
  • Magnetic USB cable & wall charger included
  • Three earbuds – small, medium, and large
  • Two fine leather earloops – medium and large
  • Two slim earloops ideal for use with eyewear – medium and large
  • Fits either ear

“When Aliph and AT&T launched the original Jawbone, a new standard was set for voice quality and design in Bluetooth headsets,” said Carlton Hill, vice president of Product Management, Voice Products and Affiliate Marketing for AT&T’s wireless unit. “Given the market response to the original Jawbone, we are thrilled to work with Aliph again to launch the new Jawbone – which once again promises to be one of the most innovative headsets in the marketplace.”

The new Jawbone Bluetooth headset that weighs only 10 grams is available now in AT&T retail stores nationwide or via AT&T and Aliph’s official sites for $129.99.

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